Penaten

Revising the Penaten website to help better differentiate products as well in assisting finding information on typical skin irritations and treatments. Site needed to be built on an existing backend with heavy restrictions on layout and brand placement. The end result was a website which looked completely fresh and new yet was easier to navigate despite these restrictions. UX principles were applied to help visitors find information as they are typically in retail stores searching in isle for product information. Quickly guiding visitors to the relevant products and information helped in their purchasing decision.