Gravol’s challenge was that it customers had difficulty understanding the difference between its medicated and all natural brands. The goal for the website was to quickly inform visitors the differences between its medicated (Gravol) and non medicated (Gravol Ginger). With a majority of consumers visiting the site on their mobile devices while in store a simple solution was required to guide them to their goal. By adding an interactive product tool on the homepage that quickly informs consumers on the different products without having to visiting sub-pages. Utilizing the distinctive product colours in the site navigation and product pages helps to endorce the difference in the brands.