Cannabis producers CannTx  is setting new standards of quality for medicinal and recreational cannabis products through a distinct blend of science and  innovation. CannTx’s website needed to reflect a combination of both their strengths in hydroponics and technology to showcase their advantage. With regulatory limitations of not being able to show photos of plant products a careful solution was required to showcase the CannTx’s brand. Using illustrations and guiding the visitor on a storytelling journey helped build the confidence in the companies expertise while presenting it in an easy to digest fashion.